The problem it solves
A site may be invisible because of technical barriers (blocked indexing, duplicates, a slow mobile version), weak or generic content, poor structure or simply a lack of authority. We find the cause with data — Search Console, analytics, technical crawling — and connect each problem to a concrete piece of work.
Who it is for
Owners of existing websites and online stores that receive no enquiries from Google, and clients of new sites who need a sound foundation for organic search.
What SEO optimisation includes
- Technical audit — indexing, robots and sitemap, canonicals and duplicates, redirects, speed and Core Web Vitals, mobile version, structured data.
- Keyword research — what Georgian users search for and how (variants, Latin transliteration, English terms) and which page should answer each query.
- On-page optimisation — titles, descriptions, H1–H3 structure, internal links, image text, content expansion where intent is not met.
- Content plan — which pages and articles the site lacks to answer real customer questions.
- Local SEO — Google Business Profile, NAP consistency, local schema, review strategy.
- Measurement — Search Console impressions and clicks, organic visits and, most importantly, quality calls and forms.
How Georgian search behaves
Georgian users search for the same service in different ways — different word forms, sometimes in Latin letters or with English terms. Google merges these variants only partly. Page text should therefore naturally include the wording people actually use — without artificial repetition or keyword lists, which break Google’s rules and annoy readers.
What we do not do
We do not buy links, use auto-generated text, hidden text, doorway pages or other methods that violate Google’s spam policies. Such approaches give a short-term effect and then remove a site from the index. Our work follows Google’s public guidance: useful, people-first content and a technically sound site.
SEO for a new website
The cheapest SEO is done while a site is being built: correct structure, clean addresses, titles, speed and Search Console from day one. That foundation is included in websites we build; this page describes work on an existing or ongoing site.
What the service includes
- Technical audit of indexing, duplicates and redirects
- Speed and mobile checks, Core Web Vitals
- Georgian keyword research and page mapping
- Titles, descriptions, heading structure and internal links
- Structured data for the organisation, services and products
- Content plan and improvement of existing text
- Google Business Profile and local signals
- Search Console reports and a monthly summary
How we work
1. Discover
Define the goal, audience and essential functions.
2. Design
Agree on structure, visual direction and user journeys.
3. Build
Develop and test the agreed functionality.
4. Launch
Prepare publication, access and ongoing maintenance.
Choosing the technology
The final technology is selected after reviewing your requirements. These are possible directions.
What affects the timeline
Indexing and the effect of changes depend on the site, competition and Google’s processing. Technical fixes usually show within weeks; growth on competitive commercial phrases takes months. There is no guarantee of reaching a position by a given date.
What affects the price
Starting price: GEL 50–3 500
SEO work starts at GEL 50 (a one-off technical fix or audit) and reaches GEL 3,500 for a full multi-month project. Page count, the volume of technical issues, content needs and the length of ongoing analysis affect the price. See the pricing page.
Pricing ↗Support after launch
SEO is a process, not a one-off task: Google changes its algorithms and competitors add pages. Monthly monitoring and consistent content development are agreed as a separate format.
Why webandapp
We document the task, agree on stages and define the deliverables before development. You can see what is included and what needs a separate decision.
FAQ
Can you guarantee the first position on Google?
No. Neither an agency nor a developer controls Google’s ranking, and anyone promising a guarantee is either using spam methods or not telling the truth. We can agree on quality work and a measurement process.
How much does SEO cost?
From GEL 50 for one-off technical work to GEL 3,500 for a full project. The concrete amount is set after the audit, according to scope.
Is SEO a one-off job?
Technical fixes can be a separate stage, but content development, monitoring and responding to competition are ongoing.
How are results measured?
Impressions and clicks on relevant queries, organic visits and enquiries valuable to the business — calls and forms. Position alone is not a sufficient measure.
Does SEO include paid ads?
No. Search advertising and organic optimisation are different work with separate budgets. They complement each other well.