webandapp / Home

Insights

Practical guides to help businesses plan and compare digital projects.

01 / Website planning

A practical checklist covering goals, audiences, pages, content, features and access.

02 / Ecommerce

Catalogue, payment, delivery, returns and order management — the choices that determine scope.

03 / SEO

Indexing, technical barriers, content and competition — how to investigate low search visibility.

Your analytics preference