Published: · 3 min read
“When will it be ready?” is the second question after price. The honest answer: the technical work is often finished sooner than the part that depends on the client — text, photos and decisions. Below are orientation figures by type and, more importantly, the factors that actually determine the timeline.
Orientation by website type
These figures are orientation, not a promise: the concrete timeline is written into each project’s proposal according to material readiness and scope. It counts from receipt of materials and includes approval stages.
| Type | Typical timeline | Depends on |
|---|---|---|
| Landing page | 1–2 weeks | Offer clarity, copy, visuals |
| Single-page business-card site | 1–2 weeks | Material readiness |
| Multi-page business website (5–10 pages) | 3–6 weeks | Page count, languages, design rounds |
| Corporate site in several languages | 6–10 weeks | Sections, translations, approvals |
| Online store | 4–10 weeks | Catalogue, bank approval, delivery |
| Mobile app (MVP) | 2–4 months | Features, backend, store review |
If an agency promises a multi-page site “in two days”, that usually means a ready template with minimal adaptation — sometimes exactly what you need, but you should know it in advance.
What happens at each stage
- Discovery and structure (2–5 days). Goal, audience, page list, features. The written task everything else follows.
- Design (1–3 weeks). Wireframes first, then visuals. Most of this time is waiting for feedback: every round delayed by a day moves the final date by a day.
- Development (1–4 weeks). Building pages, forms, integrations, the mobile version. Technically the most predictable stage.
- Content placement (3–10 days). Text and photos, language versions. This is where most projects stall if material is not ready.
- Testing and launch (2–5 days). Device checks, form tests, domain connection, Search Console.
What delays projects most often
- Text and photos are not ready. “We will send the text later” is the most common sentence that stops a project for weeks. Fix: prepare materials from day one, or include copywriting in the offer.
- Several decision-makers. When three people approve the design and disagree, each round doubles. Fix: one responsible person on the client side.
- Waiting on third parties. Merchant approval by the bank, domain transfer from an old provider, App Store review — neither we nor you can speed these up, so they must start in week one, in parallel.
- Scope growth mid-project. “One more page”, “one more language” — each is logical but changes the timeline. Fix: clear boundaries for the first version and additions planned as a separate stage.
- Migrating an old site. Moving content and planning redirects often takes longer than building new pages.
How to shorten the timeline
- Prepare a first version of the text before design starts — even imperfect. Structure is planned better on real text.
- Collect logo, colours, photos and old-site access in one folder.
- Name one person who gathers feedback and makes decisions.
- Launch the core pages first and add the rest later — staged launch is often better for the business too.
- Start third-party processes (bank, domain, developer accounts) in the first week.
A detailed checklist: what to prepare before ordering a website.
Timeline and price together
Timeline and price are linked: the clearer the scope, the more accurate both are. An “urgent” project usually means either a smaller scope or a higher price — and that choice should be made up front. Price factors are covered in how much a website costs. If you have a fixed date (opening, season, campaign), tell us at the start — we plan backwards from the date.