The problem it solves
When someone arriving from an advert lands on a home page with ten directions, they often cannot find what they clicked on and leave — the ad budget is wasted. A landing page shows exactly the offer they came for: the benefit, answers to doubts and one button.
Who it is for
Small businesses, new product and service launches, training courses, events and anyone running Facebook, Instagram or Google ads who wants to measure results.
What an effective landing page needs
- First screen — the offer, who it is for and the main button, fully consistent with the ad text
- Benefits — what the customer gets and why from you, without generic phrases
- Proof — real examples, process, guarantees or reviews (genuine only)
- Answers to questions — price, timing, conditions, whatever raises doubt
- One action — form, call or WhatsApp; the button repeats along the page
- Measurement — every click and submitted form is recorded as a separate analytics event
A landing page for an advertising campaign
In Facebook Ads and Google Ads the page itself affects ad quality and cost: speed, mobile usability and relevance to the ad text. We build landing pages so conversions (form, call) are passed to the ad account and the campaign is optimised for real enquiries rather than clicks.
Landing page or full website
With one offer a landing page may be enough and can grow into a full site later. For several services and organic Google search a multi-page website is more practical, because one page cannot cover every distinct search topic. Either way, design and structure follow one system so expansion does not mean starting from zero.
What the service includes
- Offer structure and copy framework around the campaign goal
- Mobile-ready design and fast loading
- Short enquiry or consultation form, call and WhatsApp buttons
- Analytics events and conversion passing to the ad account
- SEO foundations: title, description, structured data
- Publishing on your domain or subdomain
- A/B variants where traffic volume allows
How we work
1. Discover
Define the goal, audience and essential functions.
2. Design
Agree on structure, visual direction and user journeys.
3. Build
Develop and test the agreed functionality.
4. Launch
Prepare publication, access and ongoing maintenance.
Choosing the technology
The final technology is selected after reviewing your requirements. These are possible directions.
What affects the timeline
The timeline depends on offer clarity, readiness of copy and visuals and required integrations. A landing page is usually the fastest site type to build — orientation here.
What affects the price
Starting price: From GEL 250
Landing page development starts at GEL 250. Custom design, copywriting, form delivery, ad-conversion integration and the number of variants change the price. See the pricing page.
Pricing ↗Support after launch
During a campaign the text and offer often need changing — small changes are made quickly, or management is handed over to you.
Why webandapp
We document the task, agree on stages and define the deliverables before development. You can see what is included and what needs a separate decision.
FAQ
Does a landing page replace a full website?
With one offer it may be enough. Multiple services and organic search usually need a multi-page site.
How much does a landing page cost?
From GEL 250. Custom design, copywriting and ad integrations raise the price — details on the pricing page.
How many buttons should there be?
One main goal. The button can repeat in several places where it helps the visitor decide.
Does a landing page need SEO?
Yes: a clear title, relevant text and technical soundness. But one page cannot cover every search topic — it is primarily an advertising tool.
How do we measure results?
Visits, confirmed form submissions, calls and WhatsApp clicks are counted separately, and conversions are passed to the ad account.