The problem it solves
When every small text change depends on a developer, content ages. The opposite extreme is just as common: a WordPress overloaded with dozens of plugins that is slow and breaks regularly. A correctly built WordPress solves both — editors get freedom, and the system stays minimal and under control.
Who it is for
Service companies, training centres, content and blog projects, organisations and stores that need regular content management on a well-known, widely supported platform.
Custom theme or adapting a ready theme
There are two routes. Adapting a ready theme is faster and cheaper: we choose a quality, well-supported theme and fit it to your brand. A custom theme makes sense when the design is unique, speed is critical or a ready theme carries too much unnecessary code. In both cases the design is agreed in advance with Figma mockups.
Only the plugins you need
Every plugin changes speed, security and maintenance cost. We use only what the project genuinely needs: forms, SEO, caching, backups, security and — for stores — WooCommerce. Paid licences and their renewal are listed separately in the proposal so no unexpected costs appear later.
A WooCommerce store on WordPress
If a WordPress site also needs to sell, WooCommerce is the most common route: catalogue, cart, payment modules and order management in one admin panel. We check the availability of Georgian bank payment modules before the project starts. Full description: online store development.
Security, speed and maintenance
The main WordPress risk is an outdated core and plugins. Every project therefore plans automatic backups, update checks in a staging environment, strong passwords and two-factor login, caching and image optimisation. Who performs updates and how often is agreed before launch; we can do it under maintenance.
What the service includes
- Editable pages and posts with a visual editor
- A brand-aligned theme — custom or adapted
- Editor roles and a multilingual structure where needed
- Selection, configuration and documentation of essential plugins
- SEO foundations: titles, sitemap, speed, structured data
- Basic security configuration and a backup plan
- Content migration from an existing site with redirects
- Admin panel walkthrough for editors at handover
How we work
1. Discover
Define the goal, audience and essential functions.
2. Design
Agree on structure, visual direction and user journeys.
3. Build
Develop and test the agreed functionality.
4. Launch
Prepare publication, access and ongoing maintenance.
Choosing the technology
The final technology is selected after reviewing your requirements. These are possible directions.
What affects the timeline
Adapting a ready theme and building a custom theme are different amounts of work. Migration of existing content, plugin compatibility and a multilingual structure also matter. Orientation: how long a website takes.
What affects the price
The depth of theme work, content migration, languages and required plugins determine the cost. Paid theme and plugin licences, hosting and the domain are separate lines. WordPress versus custom code by cost: WordPress or a custom website; starting prices on the pricing page.
Pricing ↗Support after launch
A WordPress site needs regular updates. If nobody on your team is responsible for that, we agree monthly or quarterly checks under maintenance.
Why webandapp
We document the task, agree on stages and define the deliverables before development. You can see what is included and what needs a separate decision.
FAQ
Is WordPress right for every project?
No. Complex business logic, non-standard pricing or very high traffic call for custom software. The choice depends on functions and maintenance cost.
Who updates the core and plugins?
Responsibility is agreed in advance: your team following our instructions, or us under maintenance, where updates are checked in staging first.
Can I use my own domain and hosting?
Yes. The domain stays yours. Hosting must support PHP and MySQL; if the current hosting is slow, we suggest an alternative.
Do I need a paid theme?
Not necessarily. Design requirements, functions and maintenance cost decide it. A paid licence is always bought in the client’s name.
What if a plugin is discontinued?
An alternative must be assessed and tested. That is why we use only essential, well-supported components and plan regular checks.