webandapp ·
Start with the business goal
Write down why you need the site and the primary action: a call, enquiry, booking or purchase. One clear goal makes design and content decisions easier.
Describe your audience
Identify who makes the decision, the information they need and the concerns that prevent them from contacting you. Use real customer needs instead of general slogans.
Draft the page list
Home, services, about, FAQ and contact are a useful starting point. A service deserves a separate page when it has distinct intent and enough original information.
Collect real materials
Prepare your logo, colours, service descriptions, contact details and images you have permission to publish. Use testimonials and projects only when they are authentic and approved.
List features and integrations
Describe forms, calendars, payments, catalogues, languages and content-management needs. Note any software the site must exchange information with.
Assign responsibilities
Agree who writes copy, approves design, owns the domain and maintains the site after launch. These decisions directly affect timing and price.